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You love your jhumkas, choker necklaces, and maang tikka, but every time you reach for them, they end up back in the jewellery box because...

  Artificial emerald jewellery pairs with the widest range of Pakistani outfit colours of any stone. Green stone sets work with red and gold...

 Ever wondered when you walk into any Pakistani wedding and count the colours? Deep ruby chokers on mehndi guests. Emerald-green kundan sets for the...

In Pakistan, gold has always been more than jewellery. It shows up at weddings as a measure of a family's worth. It sits in...

You already know which artificial jewellery brand in Pakistan you want. You just want to know whether it's actually worth it before you hand...

In the vibrant fashion landscape of Pakistan, artificial jewellery has transitioned from a mere alternative to gold into a primary fashion statement. As we...